Why Positive Reviews Are Important to Your Small Business

Word-of-mouth marketing may seem like an outdated term, but its digital counterpart, online reviews, is just as important in modern marketing. In fact, 84% of people asked in BrightLocal’s 2016 Local Consumer Review Survey said they trust online...

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Improve Your Local Search Ranking

When local customers search for products or services, they want to find businesses in their city or neighborhood. Make sure your business is at the top of local search results! Local search is a powerful way for small business owners to reach new customers...

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Safe Web Surfing: A Few Wi-Fi Rules

Don’t use free Wi-Fi if it means putting your company’s data at risk. Before you jump on any old public network, let’s consider what you do most often online: peruse social media, monitor credit card statements, check bank balances and email employees or...

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Work at Home? How to List Your Business on Google

The first piece of advice many experts give to small businesses looking to improve their search engine ranking is to set up a Google My Business listing. Google My Business is Google’s listing service. It allows companies to verify their name,...

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How to Get More Facebook Followers for Your Small Business

When people “like” your business page, they’re also automatically opted-in to follow your posts. That means your content will show up their newsfeed, so it’s important to build the number of page likes your business has on Facebook. Building followers...

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Writing Website Content

Why is Writing Website Content so Darn Hard? There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons: Time Constraints Unrealistic...

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The Do’s and Don’ts of Asking for Customer Reviews

Sometimes, all you have to do is ask. Printing or emailing customer feedback cards with simple instructions on how to review your business online. Whenever you get a compliment from a customer, give them a card and ask them to leave a review and explain to...

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Here are some little known facts about 4th of July.

Happy 4th of July! • Initially the 4th July was adopted by Congress on July 2, 1776, the revised version of the Declaration of Independence was not adopted until two days later. • The average age of the Signers of the Declaration of Independence was 45. Benjamin...

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What Makes Your Business Different from the Competition?

What sets your business apart? In marketing jargon, this is also known as finding your “unique selling proposition.” In a nutshell, this helpful concept seeks to define what you offer customers that your competitors don’t, and how you can solve your...

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Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”

  By Bob Bahr SKB staffer Anthony Cannata will admit that he is especially adept at fixing things. And his knowledge of computers is plain to see. But he is not a tech guy, actually. And SKBers who have benefited the most from his help know it. They know that Cannata...

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