How to Get More Facebook Followers for Your Small Business

When people “like” your business page, they’re also automatically opted-in to follow your posts. That means your content will show up their newsfeed, so it’s important to build the number of page likes your business has on Facebook. Building followers...

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Writing Website Content

Why is Writing Website Content so Darn Hard? There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons: Time Constraints Unrealistic...

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The Do’s and Don’ts of Asking for Customer Reviews

Sometimes, all you have to do is ask. Printing or emailing customer feedback cards with simple instructions on how to review your business online. Whenever you get a compliment from a customer, give them a card and ask them to leave a review and explain to...

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Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”

  By Bob Bahr SKB staffer Anthony Cannata will admit that he is especially adept at fixing things. And his knowledge of computers is plain to see. But he is not a tech guy, actually. And SKBers who have benefited the most from his help know it. They know that...

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Does Your Small Business Really Need SEO?

  Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really...

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How to Use Video Content to Create a Loyal Audience

These days, it seems there is so much video content that it's hard to get viewers' attention. When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal...

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Facebook page posting tips!

On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you've connected to discover what matters to them. Reach the right customers this season and increase sales with these top Page posting tips.   1. Post...

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Behavior Is The New “B” Word In Marketing

  The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thrown around recklessly from time to time. You probably...

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5 Big Marketing Challenges Facing Small Business Owners

  Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what...

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