What Makes Your Business Different from the Competition?

What sets your business apart? In marketing jargon, this is also known as finding your “unique selling proposition.” In a nutshell, this helpful concept seeks to define what you offer customers that your competitors don’t, and how you can solve your...

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Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”

  By Bob Bahr SKB staffer Anthony Cannata will admit that he is especially adept at fixing things. And his knowledge of computers is plain to see. But he is not a tech guy, actually. And SKBers who have benefited the most from his help know it. They know that Cannata...

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Does Your Small Business Really Need SEO?

  Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really be...

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How to Use Video Content to Create a Loyal Audience

These days, it seems there is so much video content that it's hard to get viewers' attention. When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal...

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Facebook page posting tips!

On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you've connected to discover what matters to them. Reach the right customers this season and increase sales with these top Page posting tips.   1. Post...

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Behavior Is The New “B” Word In Marketing

  The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thrown around recklessly from time to time. You probably wondered...

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5 Big Marketing Challenges Facing Small Business Owners

  Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what can you...

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Customers leave you if you don’t care for them.

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalized by the desire to “BE PROFESSIONAL” that we forget we are dealing...

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Social Media, Your Key to Influencing Consumer Behavior

Is your business on social media? Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness....

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