How to Use Video Content to Create a Loyal Audience

How to Use Video Content to Create a Loyal Audience

These days, it seems there is so much video content that it’s hard to get viewers’ attention. When a brand creates a video channel, it’s competing with not only other brands’ channels but also everything else that lives online. Still, some...
Facebook page posting tips!

Facebook page posting tips!

On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you’ve connected to discover what matters to them. Reach the right customers this season and increase sales with these top Page posting tips.   1. Post...
Behavior Is The New “B” Word In Marketing

Behavior Is The New “B” Word In Marketing

  The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thrown around recklessly from time to time. You probably wondered...
5 Big Marketing Challenges Facing Small Business Owners

5 Big Marketing Challenges Facing Small Business Owners

  Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what can you...
Why is readability important for SEO?

Why is readability important for SEO?

Flesch reading ease score: Use it! Flesch reading ease score —  whether or not your text is not too hard to read.   Why is readability important for SEO? It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether or...