On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you’ve connected to discover what matters to them.
Reach the right customers this season and increase sales with these top Page posting tips.
1. Post consistently
Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business.
A content calendar can help you plan ahead and make sure posts use a similar message each time.
• Schedule posts for when most of your audience is online
• Highlight days for major business events or product news
• Create targeted messages that tell your story
2. Target your posts
Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.
Here’s the easiest way to control who sees a post:
1. At the top of your Page click Settings, then click Audience Optimization for Posts and check the box
2. Create a new post on your Page
3. When done, select the target icon in the bottom left corner and click Audience Optimization
4. Target based on gender, interests, age, location and more. As you refine your targeting, you’ll see how many people your post could potentially reach.
5. Click Post
Example: Sophia Forero, a jewelry eCommerce business, targets posts by gender and education and tests different geographic regions based on where her fans are most engaged.
3. Keep post images and text fresh
The more recent your posts, the more interesting people will find them.
To keep your posts interesting:
• Post timely content. For example, if an important holiday has just passed, it’s time to post about the next holiday or event.
• Test which posts work best and review their performance. Create different posts with the same objective, but switch the photos and copy.
• Respond quickly to comments on your posts to let fans know you’re listening to feedback.
Example: Plated tests different images of menu items, products and individual employees to tell their story.