Marketing Solution

Marketing comes in various forms, but all with one purpose: to bring awareness of your products and/or services to your target audience and lead them to choose your company over the competition. ARC Creative Group we learn about your market and make certain that your marketing material caters to their needs.  The key is to know your market and build the a marketing plan to their preferences.

Your marketing plan needs to know their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps.

Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.

Daily User Social Media Demographics

It’s also important to know that just because someone uses a network, doesn’t mean that they log on daily. The numbers are a bit different when looking at daily users:

  • 76% of adults use Facebook daily.
  • 51% of adults use Instagram daily.
  • 42% of adults use Twitter daily.
  • 25% of adults use Pinterest daily.
  • 18% of adults use LinkedIn daily.

 

How do you reach this group without understanding the demographics of social media across networks? That’s why ARC Creative Group here to help you dive right into the latest data.

Facebook

Usage among key demographics.

Gender

%

Men


%

Women

Age

  • 19-29 88%
  • 30-49 84%
  • 50-64 72%
  • 65+ 62%

Location

  • Urban 81%
  • Suburban 77%
  • Rural 81%

Income

  • > $75K 84%
  • $50K – $75K 80%
  • $30K – $49K 75%
  • < $30K 77%

Education

  • College Graduate 77%
  • Some College 82%
  • High School or Less 79%

Instagram

Usage among key demographics.

Gender

%

Men


%

Women

Age

  • 19-29 59%
  • 30-49 33%
  • 50-64 18%
  • 65+ 8%

Location

  • Urban 39%
  • Suburban 28%
  • Rural 31%

Income

  • > $75K 37%
  • $50K – $75K 32%
  • $30K – $49K 32%
  • < $30K 38%

Education

  • College Graduate 27%
  • Some College 37%
  • High School or Less 27%

Twitter

Usage among key demographics.

Gender

%

Men


%

Women

Age

  • 19-29 36%
  • 30-49 23%
  • 50-64 21%
  • 65+ 10%

Location

  • Urban 26%
  • Suburban 24%
  • Rural 24%

Income

  • > $75K 30%
  • $50K – $75K 28%
  • $30K – $49K 18%
  • < $30K 23%

Education

  • College Graduate 29%
  • Some College 25%
  • High School or Less 20%

Pinterest

Usage among key demographics.

Gender

%

Men


%

Women

Age

  • 19-29 36%
  • 30-49 34%
  • 50-64 28%
  • 65+ 16%

Location

  • Urban 30%
  • Suburban 34%
  • Rural 25%

Income

  • > $75K 35%
  • $50K – $75K 31%
  • $30K – $49K 32%
  • < $30K 30%

Education

  • College Graduate 34%
  • Some College 34%
  • High School or Less 24%