Social media marketing comes in various forms, but all with one purpose: to bring awareness of your products and/or services to your target audience and lead them to choose your company over the competition. ARC Creative Group we learn about your market and make certain that your marketing material caters to their needs. The key is to know your market and build the marketing plan to their preferences.
Your marketing plan needs to know their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps.
Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.
Daily User Social Media Demographics
It’s also important to know that just because someone uses a network, doesn’t mean that they log on daily. The numbers are a bit different when looking at daily users:
- 76% of adults use Facebook daily.
- 51% of adults use Instagram daily.
- 42% of adults use Twitter daily.
- 25% of adults use Pinterest daily.
- 18% of adults use LinkedIn daily. (this looks low but for B2B it can’t be overlooked)
How do you reach this group without understanding the demographics of social media across networks?
That’s why ARC Creative Group here to help you dive right into the latest data.
%
Adults
Age
- 19-29 88%
- 30-49 84%
- 50-64 72%
- 65+ 62%
Location
- Urban 81%
- Suburban 77%
- Rural 81%
Income
- > $75K 84%
- $50K – $75K 80%
- $30K – $49K 75%
- < $30K [/et_pb_counter][/et_pb_counters][et_pb_text admin_label="Text Education" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"]Education[/et_pb_text][et_pb_counters bar_bg_color="#0d23e5" border_radius="0" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"][et_pb_counter percent="77" _builder_version="3.0.47" background_color_default="#dddddd" bar_background_color_default="#0d23e5" use_percentages="on" border_radius="0"] College Graduate
- Some College
- High School or Less
%
Adults
Age
- 19-29 59%
- 30-49 33%
- 50-64 18%
- 65+ 8%
Location
- Urban 39%
- Suburban 28%
- Rural 31%
Income
- > $75K 37%
- $50K – $75K 32%
- $30K – $49K 32%
- < $30K [/et_pb_counter][/et_pb_counters][et_pb_text admin_label="Text Education" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"]Education[/et_pb_text][et_pb_counters bar_bg_color="#e02b20" border_radius="0" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"][et_pb_counter percent="27" _builder_version="3.0.47" background_color_default="#dddddd" bar_background_color_default="#e02b20" use_percentages="on" border_radius="0"] College Graduate
- Some College
- High School or Less
%
Adults
Age
- 19-29 36%
- 30-49 23%
- 50-64 21%
- 65+ 10%
Location
- Urban 26%
- Suburban 24%
- Rural 24%
Income
- > $75K 30%
- $50K – $75K 28%
- $30K – $49K 18%
- < $30K [/et_pb_counter][/et_pb_counters][et_pb_text admin_label="Text Education" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"]Education[/et_pb_text][et_pb_counters bar_bg_color="#0eadf7" border_radius="0" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"][et_pb_counter percent="29" _builder_version="3.0.47" background_color_default="#dddddd" bar_background_color_default="#0eadf7" use_percentages="on" border_radius="0"] College Graduate
- Some College
- High School or Less
%
Adults
Age
- 19-29 36%
- 30-49 34%
- 50-64 28%
- 65+ 16%
Location
- Urban 30%
- Suburban 34%
- Rural 25%
Income
- > $75K 35%
- $50K – $75K 31%
- $30K – $49K 32%
- < $30K [/et_pb_counter][/et_pb_counters][et_pb_text admin_label="Text Education" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"]Education[/et_pb_text][et_pb_counters bar_bg_color="#067202" border_radius="0" _builder_version="3.0.59" border_radii="on|0px|0px|0px|0px" custom_padding="|||" custom_padding_tablet="|||" custom_padding_phone="|||" custom_padding_last_edited="off|desktop" border_style="solid"][et_pb_counter percent="34" _builder_version="3.0.47" background_color_default="#dddddd" bar_background_color_default="#067202" use_percentages="on" border_radius="0"] College Graduate
- Some College
- High School or Less