{"version":"1.0","provider_name":"ARC Creative Group","provider_url":"https:\/\/arccreativegroup.com\/arc","title":"What Makes Your Business Different from the Competition?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9um7pBtiuX\"><a href=\"https:\/\/arccreativegroup.com\/arc\/makes-business-different-competition\/\">What Makes Your Business Different from the Competition?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/arccreativegroup.com\/arc\/makes-business-different-competition\/embed\/#?secret=9um7pBtiuX\" width=\"600\" height=\"338\" title=\"&#8220;What Makes Your Business Different from the Competition?&#8221; &#8212; ARC Creative Group\" data-secret=\"9um7pBtiuX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/arccreativegroup.com\/arc\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"What sets your business apart? In marketing jargon, this is also known as finding your \u201cunique selling proposition.\u201d In a nutshell, this helpful concept seeks to define what you offer customers that your competitors don\u2019t, and how you can solve your customers\u2019 problems or improve their lives better than any other business. Determining your unique selling proposition (USP) is a useful part of developing a business plan that will consistently inform your marketing strategy and tactics. Your USP is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition. Your unique selling proposition should appear prominently on your landing page and in every marketing campaign.","thumbnail_url":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/07\/ARC-Creative-USP.jpg","thumbnail_width":1280,"thumbnail_height":853}