{"id":1152,"date":"2017-11-03T06:27:20","date_gmt":"2017-11-03T11:27:20","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=1152"},"modified":"2017-11-03T07:16:19","modified_gmt":"2017-11-03T12:16:19","slug":"improve-local-search-ranking","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/improve-local-search-ranking\/","title":{"rendered":"Improve Your Local Search Ranking"},"content":{"rendered":"

[et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” _builder_version=”3.0.82″ box_shadow_position=”outer” parallax=”on” background_image=”https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/11\/ARC-Creative-offices.jpg”][et_pb_row _builder_version=”3.0.82″ box_shadow_position=”outer”][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.82″ divider_style=”solid” divider_position=”top” box_shadow_position=”outer” height=”48px” \/][et_pb_divider _builder_version=”3.0.82″ divider_style=”solid” divider_position=”top” box_shadow_position=”outer” height=”44px” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.82″ background_layout=”light” border_style=”solid” box_shadow_position=”outer”]<\/p>\n

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When local customers search for products or services, they want to find businesses in their city or neighborhood. Make sure your business is at the top of local search results!<\/h2>\n<\/div>\n
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Local search is a powerful way for small business owners to reach new customers and generate leads. When a customer uses the internet to research products or services, they\u2019re not just looking for any business\u2014they\u2019re looking for a business in their neighborhood or city. And you want to make sure your business is at the top of those local search results.<\/p>\n

Fortunately, you can boost your local search ranking with these tips.<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.82″ background_layout=”light” border_style=”solid” box_shadow_position=”outer”]<\/p>\n

1. Fill Out Your Google My Business Page<\/h3>\n

One of the simplest yet most effective ways to boost your local search ranking is to register with\u00a0Google My Business. To get the most out of the listing, fill out all the fields, including your address, phone number and business hours. (You get bonus points for adding photos of your location and staff to personalize your profile even further.)<\/p>\n

2. Build Consistent NAP (Name, Address, Phone)<\/h3>\n

When Google crawls the web for search results, it looks for mentions of your business\u2019 name, address and phone number (NAP). Even slight variations, like an abbreviated street address or alternate phone number, can confuse Google, so it\u2019s important to make sure that your NAP is consistent in every citation, on or off your website. To can see how your business listing appears contact me about my One on One Training.<\/a><\/p>\n

3. Claim Online Listings<\/h3>\n

Online business listings are an important part of local search engine optimization. Creating links that lead back your website, in conjunction with consistent NAP citations, raises your business\u2019 online visibility and signals to Google that your website is relevant and trustworthy.<\/p>\n

4. Get Off-Site Backlinks<\/h3>\n

Online business listings aren\u2019t the only way to get links. Encourage other websites, including local media and bloggers, to link to your website by getting out into the community. Sponsoring and attending events can help cultivate offline connections that lead to online exposure.<\/p>\n

5. Localize Landing Pages<\/h3>\n

Don\u2019t just list your business\u2019 name in the the title and content of your homepage; include the city you operate in as well. The more specific you are with the city or even neighborhood (Hollywood rather than Los Angeles, for example) the better your chances of ranking high on search results pages.<\/p>\n

6. Use Long-Tail Keywords<\/h3>\n

Use keywords to target niche markets. This strategy not only helps customers find your specific service, it also helps you rank higher because your website is using less-competitive search terms. For example, use long-tail keywords<\/a> like \u201creal estate attorney Austin TX,\u201d instead of just \u201clawyer Austin.\u201d<\/p>\n

7. Build a Mobile-Friendly Website<\/h3>\n

Thanks to the ever-increasing number of searches on mobile devices, Google changed its algorithm to privilege mobile-friendly websites<\/a> in its results. If you want to boost your local search ranking, your website needs to look good on smartphones and tablets as well as desktop computers. Start by running your website through Google\u2019s mobile friendly test<\/a>.<\/p>\n

8. Respond to Reviews<\/h3>\n

When customers leave reviews on Google or any other website, it helps boost your search ranking. You can encourage customers to go online and leave reviews, and if they do, it\u2019s important to respond gracefully to both positive and negative comments.<\/p>\n

9. Post Local Content<\/h3>\n

Providing extra value to customers with a blog, FAQ page and other local content also makes your website more attractive to search engines. If you\u2019re aiming to rank in local search results, remember to give your content a local spin by writing about topics relevant to your area.<\/p>\n

10. Keep the User Experience in Mind<\/h3>\n

When it comes to implementing good local SEO<\/a>, the most important thing is to think like a customer. Google wants to deliver the best experience for each searcher, and so should you\u2014that\u2019s why it\u2019s important to have an easy-to-use, informative website.<\/p>\n

What do customers find when they search for your business? Get My Free Online Training<\/strong><\/a><\/span> for your business.<\/em><\/h3>\n

 <\/p>\n

Source<\/span><\/a><\/p>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> When local customers search for products or services, they want to find businesses in their city or neighborhood. Make sure your business is at the top of local search results! Local search is a powerful way for small business owners to reach new customers and generate leads. 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