{"id":1197,"date":"2017-12-03T04:51:41","date_gmt":"2017-12-03T09:51:41","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=1197"},"modified":"2017-12-12T14:01:22","modified_gmt":"2017-12-12T19:01:22","slug":"positive-reviews-important-small-business","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/positive-reviews-important-small-business\/","title":{"rendered":"Why Positive Reviews Are Important to Your Small Business"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.0.86&#8243; src=&#8221;https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/11\/ARC-Creative-Reviews.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; show_bottom_space=&#8221;on&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.90&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<p>Word-of-mouth marketing may seem like an outdated term, but its digital counterpart,\u00a0online reviews, is just as important in modern marketing. In fact,\u00a084% of people\u00a0asked in BrightLocal\u2019s 2016 Local Consumer Review Survey said they trust online reviews as much as a personal recommendation.<\/p>\n<p>Every day customers and potential customers are inundated with marketing messages via email, social media, and more. In a culture where businesses constantly try to tell customers what to think and feel, it\u2019s not surprising they turn to other customers for feedback they can trust.<\/p>\n<p>\u201cPositive reviews are important to small business growth because they carry more weight with potential customers than company marketing messages,\u201d according to Karen Swim, founder of\u00a0Words for Hire.<\/p>\n<p>\u201cPeople see reviews as an unbiased opinion. We have long known that word-of-mouth marketing is powerful, and that concept has only been amplified by the web, where it can be shared wider and further,\u201d she said.<\/p>\n<p>And while positive reviews are essential to drive customers to your small business, it\u2019s just as important to ensure your company has a strategy in place to appropriately respond to bad reviews.<\/p>\n<p>According to a recent study conducted by Vistaprint Digital, 50% of small business consumers \u201csaid that bad online reviews were the thing most likely to prevent them from choosing a particular business,\u201d explained Sarah Matista, marketing communications manager for\u00a0Vistaprint Digital.\u201d<\/p>\n<h3><\/h3>\n<h3><em>What are customers saying about your business? ARC Creative Group can help you take control of <\/em><em>customer reviews<\/em><em> and boost your online reputation. <\/em><em>Get started now!<\/em><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.manta.com\/resources\/small-business-tips\/positive-reviews-essential-small-business\/?utm_content=SBT_Template_Boom&amp;utm_medium=Email_Marketing&amp;bt_alias=eyJ1c2VySWQiOiAiYjA1MmJmOWQtY2NhNS00NmNiLTk2YjctNWQzN2UwYzljZDExIn0%3D&amp;utm_source=Newsletter&amp;utm_campaign=SBT\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>[\/et_pb_text][et_pb_button _builder_version=&#8221;3.0.90&#8243; button_text=&#8221;Get started now!&#8221; button_url=&#8221;https:\/\/arccreativegroup.com\/arc\/contact\/&#8221; url_new_window=&#8221;off&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_icon_placement=&#8221;right&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_1 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Word-of-mouth marketing may seem like an outdated term, but its digital counterpart,\u00a0online reviews, is just as important in modern marketing. In fact,\u00a084% of people\u00a0asked in BrightLocal\u2019s 2016 Local Consumer Review Survey said they trust online reviews as much as a personal recommendation. Every day customers and potential customers are inundated with marketing messages via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Positive Reviews Are Important to Your Small Business - ARC Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arccreativegroup.com\/arc\/positive-reviews-important-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Positive Reviews Are Important to Your Small Business\" \/>\n<meta property=\"og:description\" content=\"Word-of-mouth marketing may seem like an outdated term, but its digital counterpart, online reviews, is just as important in modern marketing. In fact, 84% of people asked in BrightLocal\u2019s 2016 Local Consumer Review Survey said they trust online reviews as much as a personal recommendation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arccreativegroup.com\/arc\/positive-reviews-important-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ARC Creative Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-03T09:51:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T19:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/11\/ARC-Creative-Reviews.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/\"},\"author\":{\"name\":\"anthony\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"headline\":\"Why Positive Reviews Are Important to Your Small Business\",\"datePublished\":\"2017-12-03T09:51:41+00:00\",\"dateModified\":\"2017-12-12T19:01:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/\"},\"wordCount\":378,\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/ARC-Creative-Reviews.jpg\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/positive-reviews-important-small-business\\\/\",\"name\":\"Why Positive Reviews Are Important to Your Small Business - 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