{"id":417,"date":"2015-03-09T09:19:14","date_gmt":"2015-03-09T14:19:14","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=417"},"modified":"2016-03-30T09:16:31","modified_gmt":"2016-03-30T14:16:31","slug":"google-to-penalize-your-non-mobile-website-on-april-21","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/google-to-penalize-your-non-mobile-website-on-april-21\/","title":{"rendered":"Google to Penalize Your Non-Mobile Website on April 21"},"content":{"rendered":"<h3>Have you made your website mobile friendly yet?<\/h3>\n<p>If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google.<\/p>\n<h4><em>According to the Google announcement:<\/em><\/h4>\n<h4><em>Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.<\/em><\/h4>\n<p>In January Google began sending warnings to webmasters for not complying with mobile best practices. Those warnings, as it turned out, foretold the inevitable change to Google\u2019s algorithm.<\/p>\n<p>Why the recent push for a mobile website?<\/p>\n<p>According to a June 23, 2014, report from comScore, smartphones and tablets are now \u201ccombined to account for 60% of total digital media time spent, up from 50% a year ago.\u201d In the same report comScore provided a graph showing the steady growth of both \u201cMobile\u201d and \u201cMobile App\u201d percentage usage as well as a steady decline in \u201cDesktop\u201d usage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-423\" src=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2015\/03\/48a3d_comScore-share-of-U.S.-digital-media-time-spent-by-platform-e1408737555201.png\" alt=\"\" width=\"640\" height=\"355\" srcset=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2015\/03\/48a3d_comScore-share-of-U.S.-digital-media-time-spent-by-platform-e1408737555201.png 640w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2015\/03\/48a3d_comScore-share-of-U.S.-digital-media-time-spent-by-platform-e1408737555201-300x166.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Please contact me if you have any question or if you need help making our website mobile friendly.<\/strong><\/h4>\n<p>Anthony<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you made your website mobile friendly yet? If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google. According to the Google announcement: Starting April 21, we will be expanding our use of mobile-friendliness as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google to Penalize Your Non-Mobile Website on April 21 - ARC Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arccreativegroup.com\/arc\/google-to-penalize-your-non-mobile-website-on-april-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Penalize Your Non-Mobile Website on April 21 - ARC Creative Group\" \/>\n<meta property=\"og:description\" content=\"Have you made your website mobile friendly yet? If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google. 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