{"id":544,"date":"2016-03-30T09:26:58","date_gmt":"2016-03-30T14:26:58","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=544"},"modified":"2016-04-10T08:05:40","modified_gmt":"2016-04-10T13:05:40","slug":"readability-important-seo","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/readability-important-seo\/","title":{"rendered":"Why is readability important for SEO?"},"content":{"rendered":"<h1>Flesch reading ease score: Use it!<\/h1>\n<div class=\"content\">\n<p>Flesch reading ease score \u2014 \u00a0whether or not your text is not too hard to read.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is readability important for SEO?<\/h2>\n<p>It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether or not Google uses something like the Flesch score (or a variation for that matter) as a ranking factor in its algorithm. Either way, from a<a href=\"https:\/\/yoast.com\/holistic-seo\/\"> holistic SEO<\/a> perspective readability is very important.<\/p>\n<p>If the difficulty level of your text is too high, the text is too hard to read for your audience. Your audience then will not stay on your website and search for information elsewhere. A difficult text will result in a high bounce rate and this will lead to lower ranking in the long run. So, you should definitely make sure your texts are well written and not too difficult.<\/p>\n<h2>How is the Flesch reading ease score calculated?<\/h2>\n<p>Flesch reading ease measures textual difficulty of a reading passage in English (note: in languages other than English, Flesch is seriously unreliable). The lower the score, the more difficult the text is. The Flesch readability score uses the sentence length (number of words per sentence) and the number of syllables per word in an equation to calculate the reading ease. Texts with a very high Flesch reading Ease score (about 100) are very easy to read, have short sentences and no words of more than two syllables. Usually, a reading ease of 60-70 is believed to be acceptable\/ normal for web texts.<\/p>\n<table>\n<caption>source: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Flesch%E2%80%93Kincaid_readability_tests\">Wikipedia.com<\/a><\/caption>\n<thead>\n<tr>\n<th>Score<\/th>\n<th>Notes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>90 \u2013 100<\/td>\n<td>easily understood by an average 11-year old student<\/td>\n<\/tr>\n<tr>\n<td>60 \u2013 70<\/td>\n<td>easily understood by 13-15 year old students<\/td>\n<\/tr>\n<tr>\n<td>0 \u2013 30<\/td>\n<td>best understood by university graduates<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Upcoming changes in the SEO Content Analysis<\/h2>\n<p>Updating our Content\u00a0Analysis allowed us to really look critically at our own work and made us aware of the need for some changes regarding the Flesch reading ease. Most important reason for this is that a text that \u00a0is written at too low a level will just as well lead to a high bounce rate as texts which are too difficult. \u00a0If your audience feels that the text is beneath their level, they will quickly leave your page after scanning the text. The level of your texts thus should not be to easy. That\u2019s why we will warn our users if their Flesch Reading ease score will rise above the 90 from now on.<br \/>\nApplying a holistic SEO strategy would mean that you should adept the readability of your text to your audience. In one of the next updates of WP SEO Premium we will offer you the possibility to fill in your desired reading ease score. Our plugin will than check whether or not your text is written according that reading ease score. And\u2026 we are also working on some other text analysis checks for our Content\u00a0Analysis Tool. So, keep posted!<\/p>\n<p>The Flesch Reading Ease Score of this blogpost was: 70.8.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><a href=\"https:\/\/yoast.com\/flesch-reading-ease-score\/\">By Yoast<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-547 size-full\" src=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/03\/Why-is-readability-important.jpg\" alt=\"Why is readability important\" width=\"500\" height=\"250\" srcset=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/03\/Why-is-readability-important.jpg 500w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/03\/Why-is-readability-important-300x150.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flesch reading ease score: Use it! Flesch reading ease score \u2014 \u00a0whether or not your text is not too hard to read. &nbsp; Why is readability important for SEO? It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether or not Google uses something like the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is readability important for SEO? - ARC Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arccreativegroup.com\/arc\/readability-important-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is readability important for SEO? - ARC Creative Group\" \/>\n<meta property=\"og:description\" content=\"Flesch reading ease score: Use it! Flesch reading ease score \u2014 \u00a0whether or not your text is not too hard to read. &nbsp; Why is readability important for SEO? It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether or not Google uses something like the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arccreativegroup.com\/arc\/readability-important-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ARC Creative Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-30T14:26:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-10T13:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/03\/Why-is-readability-important.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/\"},\"author\":{\"name\":\"anthony\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"headline\":\"Why is readability important for SEO?\",\"datePublished\":\"2016-03-30T14:26:58+00:00\",\"dateModified\":\"2016-04-10T13:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/\"},\"wordCount\":503,\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Why-is-readability-important.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/readability-important-seo\\\/\",\"name\":\"Why is readability important for SEO? 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