{"id":552,"date":"2016-04-05T05:12:58","date_gmt":"2016-04-05T10:12:58","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=552"},"modified":"2016-04-05T05:23:45","modified_gmt":"2016-04-05T10:23:45","slug":"social-media-key-influencing-consumer-behavior","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/","title":{"rendered":"Social Media, Your Key to Influencing Consumer Behavior"},"content":{"rendered":"<h2>Is your business on social media?<\/h2>\n<h4>Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness.<\/h4>\n<p>Business should be using social media to connect with their target consumer market. While much of the social media users are on social networks to connect with family and friends, it still remains important to set up your businesses presence on these outlets. With over 74% of all internet users active on social media, get your business noticed.<\/p>\n<p>Social media allows open communication between your business and consumers. The level of engagement between consumers and a company\u2019s social media activity is positively related to their perceptions of your businesses reputation. Social media has the ability to influence consumer behavior. Encourage engagement and grow a strong following of brand loyalists.Where do you begin to grow your businesses social following? Here are nine tips to grow your social following:<\/p>\n<p>1.\u00a0\u00a0 \u00a0Build your online business presence on a few social networks sites.<br \/>\n2.\u00a0\u00a0 \u00a0Provide basics of your business on main your profile page (bio, photo, hours of operation, mission statement, etc.).<br \/>\n3.\u00a0\u00a0 \u00a0Connect with other leaders and businesses in your industry.<br \/>\n4.\u00a0\u00a0 \u00a0Use videos, pictures, blogs, and other types of content to encourage engagement.<br \/>\n5.\u00a0\u00a0 \u00a0Respond to consumer needs and create conversations.<br \/>\n6.\u00a0\u00a0 \u00a0Use a social media management app to connect your social networks together and save time.<br \/>\n7.\u00a0\u00a0 \u00a0Use paid ads to promote your business to your target consumer market.<br \/>\n8.\u00a0\u00a0 \u00a0Have employees engage in your social content.<br \/>\n9.\u00a0\u00a0 \u00a0Analyze your reach to improve your overall social presence.<\/p>\n<p>Once you have gained a group of followers and brand enthusiasts, work on engagement. Build consumer trust by correctly managing your presence on social media. Establish yourself as a leading figure in your industry. Once consumers know that \u201cyou mean business\u201d sit back and watch your ROI go up. <a href=\"http:\/\/www.bbb.org\/baton-rouge\/news-events\/business-tips\/2014\/09\/social-media-key-influencing-consumer-behavior\/\" target=\"_blank\">See more at:<\/a><br \/>\n\ufffc<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553\" src=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg\" alt=\"social media\" width=\"460\" height=\"276\" srcset=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg 460w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media-300x180.jpg 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your business on social media? Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness. Business should be using social media to connect with their target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group\" \/>\n<meta property=\"og:description\" content=\"Is your business on social media? Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness. Business should be using social media to connect with their target [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"ARC Creative Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-05T10:12:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-05T10:23:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/\"},\"author\":{\"name\":\"anthony\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"headline\":\"Social Media, Your Key to Influencing Consumer Behavior\",\"datePublished\":\"2016-04-05T10:12:58+00:00\",\"dateModified\":\"2016-04-05T10:23:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/\"},\"wordCount\":332,\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ARC-Creative-social-media.jpg\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/\",\"name\":\"Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ARC-Creative-social-media.jpg\",\"datePublished\":\"2016-04-05T10:12:58+00:00\",\"dateModified\":\"2016-04-05T10:23:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ARC-Creative-social-media.jpg\",\"contentUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ARC-Creative-social-media.jpg\",\"width\":460,\"height\":276},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/social-media-key-influencing-consumer-behavior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media, Your Key to Influencing Consumer Behavior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#website\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/\",\"name\":\"ARC Creative Group\",\"description\":\"Digital Marketing Cleveland Ohio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\",\"name\":\"anthony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"caption\":\"anthony\"},\"sameAs\":[\"http:\\\/\\\/arccreativegroup.com\\\/arc\"],\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/author\\\/anthony\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/","og_locale":"en_US","og_type":"article","og_title":"Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group","og_description":"Is your business on social media? Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness. Business should be using social media to connect with their target [&hellip;]","og_url":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/","og_site_name":"ARC Creative Group","article_published_time":"2016-04-05T10:12:58+00:00","article_modified_time":"2016-04-05T10:23:45+00:00","og_image":[{"width":460,"height":276,"url":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg","type":"image\/jpeg"}],"author":"anthony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"anthony","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#article","isPartOf":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/"},"author":{"name":"anthony","@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595"},"headline":"Social Media, Your Key to Influencing Consumer Behavior","datePublished":"2016-04-05T10:12:58+00:00","dateModified":"2016-04-05T10:23:45+00:00","mainEntityOfPage":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/"},"wordCount":332,"image":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg","articleSection":["Case Studies"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/","url":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/","name":"Social Media, Your Key to Influencing Consumer Behavior - ARC Creative Group","isPartOf":{"@id":"https:\/\/arccreativegroup.com\/arc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#primaryimage"},"image":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg","datePublished":"2016-04-05T10:12:58+00:00","dateModified":"2016-04-05T10:23:45+00:00","author":{"@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595"},"breadcrumb":{"@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#primaryimage","url":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg","contentUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2016\/04\/ARC-Creative-social-media.jpg","width":460,"height":276},{"@type":"BreadcrumbList","@id":"https:\/\/arccreativegroup.com\/arc\/social-media-key-influencing-consumer-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arccreativegroup.com\/arc\/"},{"@type":"ListItem","position":2,"name":"Social Media, Your Key to Influencing Consumer Behavior"}]},{"@type":"WebSite","@id":"https:\/\/arccreativegroup.com\/arc\/#website","url":"https:\/\/arccreativegroup.com\/arc\/","name":"ARC Creative Group","description":"Digital Marketing Cleveland Ohio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arccreativegroup.com\/arc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595","name":"anthony","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","caption":"anthony"},"sameAs":["http:\/\/arccreativegroup.com\/arc"],"url":"https:\/\/arccreativegroup.com\/arc\/author\/anthony\/"}]}},"_links":{"self":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":0,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/media\/553"}],"wp:attachment":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}