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Whether you created your business\u2019 website or hired a professional firm, you spent time (and money) bringing it to life. So why isn\u2019t your website getting much traffic?<\/p>\n
Follow these pointers to identify and correct some common web traffic problems, boost your web traffic and win the attention of new customers.<\/p>\n
Search engine optimization is the first place you should look when you\u2019re not getting customers to visit your website. Take a look at your site and see how it measures up in these areas:<\/p>\n
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\u2022 If your SEO keywords are overly competitive or just don\u2019t match your specific products or services, it won\u2019t attract many customers to your site.<\/p>\n
\u2022 Searches on Google and Bing are increasingly locally focused. Add the name of your city or neighborhood to your webpages.<\/p>\n
\u2022 Make sure the writing on your website is searchable by search engines\u2019 web crawlers. For instance, text in a photo file can\u2019t be crawled by Google\u2014same for any content in Flash.<\/p>\n
\u2022 Websites without fresh blog posts or recent updates often rank lower in search engine results. Be sure to post new, engaging web content that uses your keywords.<\/p>\n
Ever left a site you really wanted to visit because it took too long to load? Of course you have. Consumers don\u2019t have time to wait for slow websites. In fact, according to Google, nearly half of all visitors will leave a mobile website if the pages don\u2019t load within three seconds.<\/p>\n
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\u2022 There are a lot of free web tools that let you test the load time of your website. Test your site using Google\u2019s PageSpeed Insights or Google\u2019s site tester. Google\u2019s site tester will tell you how mobile-friendly your site is and provide a free report on how to fix it.<\/p>\n
\u2022 Google will rank your site lower in search results if your site doesn\u2019t work well on smartphones and tablets. Lower search ranking means less traffic to your website when customers search for your products or services. If you don\u2019t have a mobile-optimized site, it\u2019s time to make it mobile friendly!<\/p>\n
You might have the best website in the world, but you won\u2019t get traffic unless you promote it. Search or display ads are one way to pay to promote your site. But we recommend starting by making sure your website and its best, freshest content are visible in a number of places online.<\/p>\n
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\u2022 Claim your business listings on online directories and review sites.<\/p>\n
\u2022 Add your website to all your social media profiles. Post links to your blog posts, news or new product pages to attract customers to your website.<\/p>\n
\u2022 Find ways to generate links from other websites to yours. You could try: being quoted as a source in an article (request a link to your site); offering to write a guest post on influential blogs in your industry; or ask partners and likeminded businesses to add a link to your website where appropriate on their site or on social media.<\/p>\n