{"id":674,"date":"2017-02-10T09:39:22","date_gmt":"2017-02-10T14:39:22","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=674"},"modified":"2017-05-23T15:39:23","modified_gmt":"2017-05-23T20:39:23","slug":"small-business-really-need-seo","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/","title":{"rendered":"Does Your Small Business Really Need SEO?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-675\" src=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\" alt=\"\" width=\"1472\" height=\"661\" srcset=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg 1472w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il-300x135.jpg 300w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il-768x345.jpg 768w, https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il-1024x460.jpg 1024w\" sizes=\"(max-width: 1472px) 100vw, 1472px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really be time- and cost-effective for them. Here\u2019s what you need to know:<\/p>\n<p><strong>\u2022 If you sell or market your business online, SEO is a must.<\/strong> SEO is necessary \u201cwhenever you want to attract customers to your website, or whenever you want to sell your products or services online,\u201d said Kevin John Gallagher, director of client success for marketing firm Stargazer Digital. SEO also helps you stand out from competitors.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2022 More mobile searches make SEO more important than ever for small local businesses.<\/strong> To understand how SEO can help your company reach customers through their smartphones or computers, think of your own behavior, suggested Antonella Pisani, owner of retail discount website Official Coupon Code. She explains, \u201cWhen you go to a new store, restaurant or even doctor, you likely start on Google or another search engine, right?\u201d Pisani said. Being found on search engines is critical for large, small, local and ecommerce businesses alike.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2022 SEO generally offers higher impact (over time) and lower cost than almost any digital marketing tool.<\/strong> In fact, for small companies without millions (or sometimes even hundreds) to spend on mass media advertising, SEO is a low-cost way to drive web and foot traffic. Although there are plenty of paid SEO tools and professional firms, you can begin implementing SEO best practices for free.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2022 Even if your business doesn\u2019t have an official website, you can still benefit from SEO.<\/strong> If your company doesn\u2019t have a website, you can still take steps to help customers find you online. Establish your web presence on business listing directories like Manta, Yelp and Google My Business. \u201cOnline business listings, or citations are critical for local and overall search engine optimization,\u201d said Brandon Wright, chief marketing officer for Salt Lake City-based digital marketing agency ThoughtLab.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.manta.com\/resources\/small-business-tips\/small-business-really-need-seo\/?utm_source=Newsletters&amp;utm_medium=Email_Marketing&amp;utm_campaign=SBT&amp;utm_term=20170202&amp;utm_content=SBT_Template_Boom&amp;bt_ee=xrUve1tgoxengYK3+1HyZLBZmEGYHwkaWop4X0LKIIU=&amp;bt_ts=1486044215664\" target=\"_blank\">Credit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really be time- and cost-effective for them. Here\u2019s what you need to know: \u2022 If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Your Small Business Really Need SEO? - ARC Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Small Business Really Need SEO?\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really be time- and cost-effective for them. Here\u2019s what you need to know: \u2022 If you sell or market your business online, SEO is a must. SEO is necessary \u201cwhenever you want to attract customers to your website, or whenever you want to sell your products or services online,\u201d said Kevin John Gallagher, director of client success for marketing firm Stargazer Digital. SEO also helps you stand out from competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ARC Creative Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-10T14:39:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-23T20:39:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/\"},\"author\":{\"name\":\"anthony\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"headline\":\"Does Your Small Business Really Need SEO?\",\"datePublished\":\"2017-02-10T14:39:22+00:00\",\"dateModified\":\"2017-05-23T20:39:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/\"},\"wordCount\":348,\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\",\"articleSection\":[\"Case Studies\",\"News\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/\",\"name\":\"Does Your Small Business Really Need SEO? - ARC Creative Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\",\"datePublished\":\"2017-02-10T14:39:22+00:00\",\"dateModified\":\"2017-05-23T20:39:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\",\"contentUrl\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Does-Your-Small-Business-Really-Need-SEO-il.jpg\",\"width\":1472,\"height\":661},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/small-business-really-need-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does Your Small Business Really Need SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#website\",\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/\",\"name\":\"ARC Creative Group\",\"description\":\"Digital Marketing Cleveland Ohio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/#\\\/schema\\\/person\\\/38f505ba22cac9fcd09c131a8290b595\",\"name\":\"anthony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g\",\"caption\":\"anthony\"},\"sameAs\":[\"http:\\\/\\\/arccreativegroup.com\\\/arc\"],\"url\":\"https:\\\/\\\/arccreativegroup.com\\\/arc\\\/author\\\/anthony\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does Your Small Business Really Need SEO? - ARC Creative Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/","og_locale":"en_US","og_type":"article","og_title":"Does Your Small Business Really Need SEO?","og_description":"Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really be time- and cost-effective for them. Here\u2019s what you need to know: \u2022 If you sell or market your business online, SEO is a must. SEO is necessary \u201cwhenever you want to attract customers to your website, or whenever you want to sell your products or services online,\u201d said Kevin John Gallagher, director of client success for marketing firm Stargazer Digital. SEO also helps you stand out from competitors.","og_url":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/","og_site_name":"ARC Creative Group","article_published_time":"2017-02-10T14:39:22+00:00","article_modified_time":"2017-05-23T20:39:23+00:00","og_image":[{"width":1472,"height":661,"url":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg","type":"image\/jpeg"}],"author":"anthony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"anthony","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#article","isPartOf":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/"},"author":{"name":"anthony","@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595"},"headline":"Does Your Small Business Really Need SEO?","datePublished":"2017-02-10T14:39:22+00:00","dateModified":"2017-05-23T20:39:23+00:00","mainEntityOfPage":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/"},"wordCount":348,"image":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg","articleSection":["Case Studies","News"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/","url":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/","name":"Does Your Small Business Really Need SEO? - ARC Creative Group","isPartOf":{"@id":"https:\/\/arccreativegroup.com\/arc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#primaryimage"},"image":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg","datePublished":"2017-02-10T14:39:22+00:00","dateModified":"2017-05-23T20:39:23+00:00","author":{"@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595"},"breadcrumb":{"@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#primaryimage","url":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg","contentUrl":"https:\/\/arccreativegroup.com\/arc\/wp-content\/uploads\/2017\/02\/Does-Your-Small-Business-Really-Need-SEO-il.jpg","width":1472,"height":661},{"@type":"BreadcrumbList","@id":"https:\/\/arccreativegroup.com\/arc\/small-business-really-need-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arccreativegroup.com\/arc\/"},{"@type":"ListItem","position":2,"name":"Does Your Small Business Really Need SEO?"}]},{"@type":"WebSite","@id":"https:\/\/arccreativegroup.com\/arc\/#website","url":"https:\/\/arccreativegroup.com\/arc\/","name":"ARC Creative Group","description":"Digital Marketing Cleveland Ohio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arccreativegroup.com\/arc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/arccreativegroup.com\/arc\/#\/schema\/person\/38f505ba22cac9fcd09c131a8290b595","name":"anthony","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ba11ec45712a554b2ae35079236ebd232da5508144d5fb2fd7d61865b07c06f?s=96&d=mm&r=g","caption":"anthony"},"sameAs":["http:\/\/arccreativegroup.com\/arc"],"url":"https:\/\/arccreativegroup.com\/arc\/author\/anthony\/"}]}},"_links":{"self":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/comments?post=674"}],"version-history":[{"count":0,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/posts\/674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/media\/675"}],"wp:attachment":[{"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arccreativegroup.com\/arc\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}