{"id":960,"date":"2017-06-25T08:23:56","date_gmt":"2017-06-25T13:23:56","guid":{"rendered":"http:\/\/arccreativegroup.com\/arc\/?p=960"},"modified":"2017-07-27T07:27:42","modified_gmt":"2017-07-27T12:27:42","slug":"makes-business-different-competition","status":"publish","type":"post","link":"https:\/\/arccreativegroup.com\/arc\/makes-business-different-competition\/","title":{"rendered":"What Makes Your Business Different from the Competition?"},"content":{"rendered":"

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\"What<\/a><\/h2>\n

What sets your business apart? In marketing jargon, this is also known as finding your \u201cunique selling proposition.\u201d<\/h2>\n

In a nutshell, this helpful concept seeks to define what you offer customers that your competitors don\u2019t, and how you can solve your customers\u2019 problems or improve their lives better than any other business.<\/p>\n

Determining your unique selling proposition (USP) is a useful part of developing a business plan that will consistently inform your marketing strategy and tactics. Your USP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. Your unique selling proposition<\/b> should appear prominently on your landing page and in every marketing campaign.<\/p>\n

Here are easy-to-implement tips on defining your business\u2019s unique value proposition:<\/p>\n