10 Reasons Why You Should Choose Google Analytics

  1. It’s easy to use. The product does get regular updates, but its basic structure has remained the same for almost a decade. The initial configuration of Google Analytics does require a specialist, new users can easily grasp the basic principles of Google Analytics, such as goals, funnels, conversions, visits, sources.
  2. It’s essential to understanding where your customers are coming from. With Google Analytics you will be able to better understand your visitors, their behavior, and their preferences.
  3. Customizable reports. You can choose one of the many reports that Google creates, or even build your own with easy to use drag-and-drop interface.
  4. Insights into visitors.There is a huge amount of data about visitors available to you in Google Analytics. This data can, for example, help you determine which advertising campaign is performing well, and which one you’re wasting money on.
  5. Real-time visitor tracking. You can see who is visiting your website in real time. This means that you will know how many active users are on your site right now, which pages they’re looking at, and what they are doing any time of the day.
  6. Automated data collection. Once you set up your account and copy a simple piece of code on your site, Google Analytics will start collecting the data automatically. You can access your reports immediately. There is no action required on your part to get the data: Google Analytics does all the work.
  7. Integration with other tools. Use Google Analytics with all your devices and easily implement data from Google Analytics to other well known Google products, such as Google Adwords (Google’s main advertising network) and Google Search Console.
  8. Extensive help documentation is available online. – Even if you’re first-time Google Analytics user, Google documentation can get you started quickly. Don’t like reading? There are free video tutorials that explain how to use Google Analytics.
  9. Great Google community. As the world’s most popular analytics software, Google Analytics has a great community of fellow marketers who are willing to help you with any problem you come across.
  10. It’s free. Google does not charge you anything for using it.