Facebook page posting tips!

Facebook page posting tips!

On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you’ve connected to discover what matters to them. Reach the right customers this season and increase sales with these top Page posting tips.   1. Post...
Behavior Is The New “B” Word In Marketing

Behavior Is The New “B” Word In Marketing

  The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thrown around recklessly from time to time. You probably...
5 Big Marketing Challenges Facing Small Business Owners

5 Big Marketing Challenges Facing Small Business Owners

  Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what...
Six Pillars of Customer Experience Excellence

Six Pillars of Customer Experience Excellence

There is substantial evidence correlating positive customer experience with business growth. Most customers spend more as a result of a positive customer experience, and more than half of customers who recommend a brand do so because of the customer experience (versus...
Customers leave you if you don’t care for them.

Customers leave you if you don’t care for them.

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalized by the desire to “BE PROFESSIONAL” that we forget we are dealing...