by anthony | Nov 15, 2014 | News
For many years, this “Shirley” card — named for the original model, who was an employee of Kodak — was used by photo labs to calibrate skin tones, shadows and light during the printing process. “She was the standard,” Garcia says, “so...
by anthony | Nov 5, 2014 | News
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don’t sacrifice your emails to the junk folder. 1. Leaving the Subject Line for Last 2. Mailing Irrelevant...
by anthony | Oct 13, 2014 | News
Some timeless nuggets of wisdom that can help you sell! “Begin by always expecting good things to happen.” –Tom Hopkins “For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not...
by anthony | Sep 23, 2014 | News
Why is this important? Next time you do an email blast that links to your website, make sure you website is responsive. Reasons Why to have Responsive Web Design 65% of e-mails were opened on a smartphone or tablet device, an increase of 61%. In stark contrast,...
