How to Get More Facebook Followers for Your Small Business
When people “like” your business page, they’re also automatically opted-in to follow your posts. That means your content will show up their newsfeed, so it’s important to build the number of page likes your business has on Facebook. Building followers...
Writing Website Content
Why is Writing Website Content so Darn Hard? There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons: Time Constraints Unrealistic...
The Do’s and Don’ts of Asking for Customer Reviews
Sometimes, all you have to do is ask. Printing or emailing customer feedback cards with simple instructions on how to review your business online. Whenever you get a compliment from a customer, give them a card and ask them to leave a review and explain to...
Here are some little known facts about 4th of July.
Happy 4th of July! • Initially the 4th July was adopted by Congress on July 2, 1776, the revised version of the Declaration of Independence was not adopted until two days later. • The average age of the Signers of the Declaration of Independence was 45. Benjamin...
What Makes Your Business Different from the Competition?
What sets your business apart? In marketing jargon, this is also known as finding your “unique selling proposition.” In a nutshell, this helpful concept seeks to define what you offer customers that your competitors don’t, and how you can solve your...
Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”
By Bob Bahr SKB staffer Anthony Cannata will admit that he is especially adept at fixing things. And his knowledge of computers is plain to see. But he is not a tech guy, actually. And SKBers who have benefited the most from his help know it. They know that...
Does Your Small Business Really Need SEO?
Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really...
How to Use Video Content to Create a Loyal Audience
These days, it seems there is so much video content that it's hard to get viewers' attention. When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal...
3 Reasons You’re Not Getting Any Web Traffic… And How to Fix It!
Improve your website traffic by improving your SEO, optimizing for mobile and reaching out to customers. Whether you created your business’ website or hired a professional firm, you spent time (and money) bringing it to life. So why isn’t your website getting much...
Facebook page posting tips!
On Facebook, you can use your Page to bring your business to life and boost your posts to help the people you've connected to discover what matters to them. Reach the right customers this season and increase sales with these top Page posting tips. 1. Post...