Behavior Is The New “B” Word In Marketing
The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thrown around recklessly from time to time. You probably...
5 Big Marketing Challenges Facing Small Business Owners
Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what...
Customers leave you if you don’t care for them.
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalized by the desire to “BE PROFESSIONAL” that we forget we are dealing...
Social Media, Your Key to Influencing Consumer Behavior
Is your business on social media? Social media is a great tool to use for businesses to connect with their target market. Social media has the power to influence consumer behavior. Learn tips to grow your social following and increase brand loyalty and awareness....
Why is readability important for SEO?
Flesch reading ease score: Use it! Flesch reading ease score — whether or not your text is not too hard to read. Why is readability important for SEO? It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether...
Google to Penalize Your Non-Mobile Website on April 21
Have you made your website mobile friendly yet? If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google. According to the Google announcement: Starting April 21,...
Google Issues Warnings For Non-Mobile Sites
Recently, the powers that be at Google issued an official warning, aimed specifically at websites that have ‘critical mobile usability errors’. In simple terms, that’s a warning, directed at solely at individuals and companies that still have yet to make their...
How Kodak’s Shirley Cards Set Photography’s Skin-Tone Standard
For many years, this "Shirley" card — named for the original model, who was an employee of Kodak — was used by photo labs to calibrate skin tones, shadows and light during the printing process. "She was the standard," Garcia says, "so whenever we printed anything, we...
127 Winning Advertising Headlines
This 19-page, 1.4 MB PDF contains 127 advertising headlines from one of the most successful ad writers in history...someone who's sold over a BILLION dollars worth of products, books and newsletters in dozens of different markets. Very few direct marketers today even...
5 Email Mistakes Even the Experts Make
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder. 1. Leaving the Subject Line for Last 2. Mailing Irrelevant Content...